SMX Milano Theater Session

Milano, 7/8 novembre 2013

All SMX attendees are invited to attend educational sessions from leading search marketing companies in the SMX Theater. Participating companies will present case studies, best practices and solution demonstrations. The schedule below tells you about the companies presenting and what they’ll discuss.

Remember, the SMX Theater is FREE to all attendees, including Expo+ pass holders.

Giovedi – 7 Novembre, 2013
Time Theater  
1:00pm-2:15pm
Tecla
DIGITAL MARKETING OPTIMIZATION
How to implement effective strategies of Interactive Marketing through multi-channel integrated digital platforms and tools.
A challenge not only for eCommerce companies, but that involves brands and retailers of every size and industry.
Let’s find out how to use digital platforms to reach and engage customers with innovative, multi-device and multi-channel shopping experience.
> Customer insight and foresight: predictive framework for > each customer
> Customer profile • Cross-channel behaviour
> Customize and Engage: an integrated shopping
experience across all points of contact
> Customer Experience • Targeted & Personalized Campaign
Measure and optimize: increasing effectiveness of digital > campaigns
> Digital Analytics • Retargeting

 

Venerdì – 8 Novembre, 2013
Time Theater  
1:00pm-2:00pm
Majestic SEO
Introduzione a Majestic SEO
The World Wide Web’s Link Intelligence Crawler
Join us for an overview presentation on Majestic SEO and how you can make the most of our platform in a growing number of areas.Majestic is not a simple SEO tool, rather an articulated platform which can help your business develop a digital marketing strategy, monitor online reputation, and discover new networking opportunities.During the presentation we will announce a new functionality available to our subscribers. Join us for a free month silver subscription!